Microsoft buy Softomotive: RPA goodness ahead

Microsoft have been big on driving the “low code/no code” movement through their Power Automate and Power Apps products for a while now. They coined (or at least popularised) the term “Citizen Developer” for people who aren’t “traditional” developers but are creating their own applications with these new tools and there is a growing community too.

April saw the introduction of new RPA (Robotic Process Automation) licensing for Microsoft 365 and Power Automate – which I looked at here. Now, Microsoft have announced the acquisition of Softomotive to boost the capabilities of Power Automate via their WinAutomation offering – which, if you have a Power Automate RPA attended license, is available at no extra cost.

RPA is definitely an area of increasing importance, driven by the impact of COVID-19 to a large degree, and certainly represents a big focus and growth area for Microsoft and its partners. It is also a whole new area for licensing confusion and disagreements so whatever your role, pay attention to the robots! 🤖

Further Reading

MS announcement

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