Project Embrace is a new initiative from SAP to help their customers move to the cloud, and digitally transform, quickly and easily. Microsoft are a key part of this, particularly around SAP S4/HANA running in the Azure cloud. The 2 vendors have created a joint roadmap with guidance to help organisations move from on-premises to the cloud. This new phase takes things further whereby Microsoft & SAP will align their partner ecosystems and collaborate around customer support.
This seems similar in many way to the partnership Microsoft announced with Oracle earlier this year, continuing the trend of “co-ompetition” between some of the largest players in the new cloud world. It can also be seen as a revival of the SAP/Microsoft “Duet” partnership – a joint product they launched many years ago to facilitate collaboration for companies using SAP and Microsoft SharePoint.
It’s interesting that Microsoft talk about being the first global cloud provider to support Project Embrace, although the SAP statement includes Amazon AWS and Google Cloud alongside them.
You can see more from SAP, and the others involved, here.