Microsoft Surface Pro is the upcoming Redmond produced tablet that will run full Windows 8 Pro, and thus allow installation of legacy/LOB apps etc. We’ve seen recently the hardware spec for the device (https://richardgibbonsuk.wordpress.com/2012/11/05/microsoft-surface-pro/) and now, via Softpedia, we’ve got leaked pricing from Germany.
128GB Surface Pro = £729 / $1165 / €909
64GB Surface Pro = £648 / $1035 / €809
If those prices are correct (and there’s a high chance they’re not) then that is some quite amazing and aggressive pricing from Microsoft.
I can almost guarantee that all the customers I’ve spoken to about Windows 8 over the last few weeks would purchase those units with barely a second thought. Organizations are, in the most part, sold on Windows 8 and sold on the tablet form factor…it’s the £800+ price tag of many Windows 8 devices that causes them to pause. So a Core i5, 4GB RAM, Full HD, 64GB SSD device for £648 would be a real winner.
It is for that reason that Microsoft MUST ensure this device is available via “The Channel”, the network of distributors, resellers, VARs, LARs etc that make up 95%+ of their business. I’m seeing us lose sales at work, as customers are set on buying the Surface RT & so are going direct to Microsoft. In some cases, we’re able to cross sell to another Windows RT device such as the Samsung Ativ Tab but not always…and that’s to be expected. The Surface RT is such a great piece of hardware that people are bound to want that in a lot of cases. I’m sure this is the case for all the other resellers across the UK and indeed any other location.
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