Nokia Windows Phones – Marketing

Microsoft’s Windows Phone 7 has been getting stronger recently with the awesome Mango (v7.5) update and it’s 500 new features, new adverts and now, what may well be it’s biggest shot in the arm…Nokia.

Much was made of the news earlier this year that Nokia were to start making Windows Phone devices, that Microsoft had given them 1 Billion dollars, this that and the other…and many wondered if it was really going to make any difference.

Well the answer seems to be a resounding…YES!

Following on from the Nokia World (Weds 26/10/11) announcements of the Lumia 710 & 800, there has been a flurry of activity. Nokia have given a Lumia 800 device to all the finalists on the X-Factor…while this isn’t my favourite show (far from it!) it is HUGELY popular with teenagers and young adults…I guess 13-30 overall…which clearly covers a big focus demographic for Microsoft. If Kitty, Johnny, Misha B (<—check me out Smile) et al are extolling the virtues of WP7 then surely that will translate into sales for Microsoft & Nokia.

Hand in hand with that though, is making sure that people can find the devices to test out and ultimately buy. This is something that many of the OEM’s have been quite poor at arranging…but not Nokia:

image

Picture courtesy of Oliver Haslam (@theiBlog) via Twitter via Tom Warren (@tomwarren)

That’s a photo of the Nokia device already at Point of Sale in a Phones4U store here in the UK – good work Nokia!

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