Hot on the heels of Viva Goals, Microsoft have introduced Viva Sales. This latest family member is a “new seller experience” that brings Microsoft 365 & Teams together with “any” CRM system to streamline processes for salespeople…it also adds a hint of AI into the mix.
Detail is pretty light at the moment but it looks to cover things such as:
- AI organised data and tasks
- Inbuilt sentiment analysis
- Surfacing unstructured data from Office documents
- Automated data capture
and more, with Microsoft describing it as a sales coach that helps move deals along.
Much of this is, as with many other products, about keeping people within Teams as much as possible – making it the “collaboration hub” for users across organisations.
I’m keen to check this out further as anything that makes this area easier and smoother is a good thing. No matter the CRM you use, it’s never as intuitive and easy to use as users would like…perhaps Viva Sales will go some way to alleviating that. Or perhaps it will just be one more thing to add to the mix?!