
Visual Studio Subscriptions have been added to MCA
Windows 10 ESU added to CSP
Microsoft Defender & Microsoft Purview Suites have now been made available to Business Premium users
That last point is very interesting as this brings a world of new security features to smaller organisations – which will have multiple impacts:
1) directly increase the ARPU (Average Revenue Per User) of SMB customers as they buy new add-ons
2) increase the chances of SMB customers adopting Copilot – as these new products address many of the security/data challenges…
2b) which will further increase the ARPU of SMB customers
Microsoft have long been calling out the strength of SMB driving M365 sales so this is a logical next step.
