Bing, Microsoft’s new search engine has been with us for about 1.5 weeks and is still getting the great reviews it was receiving initially. This article over on The Register contains proof that Bing is actually better than Google…at least when it comes to adverts.
While we, as users, need search engines to give us relevant results easily and quickly; they, as businesses, need them to make money…and when it comes to search engines, that’s all about the adverts baby! A research specialist company called User Centric have been conducting tests based on where users of Bing and Google look when online:
It seems the “vertical search and Bing-optimized categories, combined with the way Bing presents the search results on the screen” are the key here. Microsoft are sure to be happy that their latest venture is proving successful in pretty much every possible way 🙂
On a personla note-I think Bing is awesone 😉